Lamborghini Global Deliveries : 2024-25

Things are going well for Lamborghini. Up 10% in 2023, up 6% in 2024. Down in 2025 by 1% but in the current climate a good result. 

Looking to the chart to the right, we see the last two years in quarters. The only negative would be the trend downward over the middler two quarters. 

The light at the end of the tunnel was that Q4 2024 wasn't that strong and Q4 2025 beat that by 15%. That left the total up by 1%. 

Models: Urus deliveries were 7,808 (+38%), Revuelto was 2,096 (+48%) and the Huracán 843 (-77%). The Urus contributed 73% of the total. The Temerario is replacing the Huracán in 2026. 

Regions: Europe has moved up to 12% of total deliveries. The US and China are both down but with China not being a major market for the marque saved Lamborghini going into negative territory.

I've never really understood the popularity Lamborghini. Clearly, many see it differently. It certainly has a uniqueness of overstated styling although the new Temerario (photo below) looks more conservative. 

Data source: Audi. Photo source: Lamborghini.

Operating income dropped to €768 million from €835 million in 2024, representing a fall of 24% profitability. Lamborghini said it was impacted by US tariffs, negative exchange rate fluctuations, and EV strategy adjustments. Hopefully, 2026 will have less disruptions but already that looks unlikely.