Registrations were up 17% for the first quarter. The figures includes preliminary April data so that may slightly affect that. VW as always is on top with 14.5% share. I've noticed Dacia is reducing its volume and it is so consistent, it must be a policy. Is it shifting away from value pricing?
Chinese brands are arriving although only BYD has has had a major impact so far. Legacy brands will be feeling uneasy.
Data source: Statistik Austria.
This covers cars sold to private citizens only. The main exclusion is for rental cars. Registrations were down 10%. Kia is the leading brand, with Nissan pushing up into second place. BYD is on a mission and is now seventh. There aren't many Chinese brands here yet either. BAIC has just arrived and won't be the last.
Data source: Cystat.
Norway hasn't been big on this site but a Top 30 just makes the cut. The share data below compares four months of 2025 with 2026. It's quite tumultuous for a sizable market. It's also uniquely electric, with the highest penetration of such vehicles in the world. Tesla is the best selling brand, ahead of Toyota and a fast falling Volkswagen. Chinese brands specialise in EVs and are making a mark although you would have to think they have plenty of desire to gain still more success.
Data source: OFV. Photos: Tesla (3 & Y).
