NZ Low Volume Brands (Semi-Premium - China) : 2026 (Jan-Apr)

Here are the model sales for some of the smaller Chinese brands in NZ. They will have dealers in major centres but national coverage isn't there. They aspire to be above the maintream brands. That is why MG's IM is here as it is a notch up on its parent brand. 

All these brands are new or nearly new to NZ. Tank is in its third full year and Geely its second. All the others are in their first full, with Zeekr a partial 2025. So early days but pushing on from here will be their expectation.  

Data source: NZTA.

Photos: GWM Tank (300) & Geely (Starray).

NZ Luxury Car Sales : 2025-26 (Jan-Apr)

The small selling marques in a car market can be overlooked due to their modest sales. However, in monetary terms, a lot is tied up in a relatively few vehicles. For a small country, 53 luxury car registrations in just four months isn't too bad a tally. 

The top sellling models were the Bentley Continental and Lamborghini Urus, each with eight. The 12Cylindri and DBX come close with seven.

Data source: NZTA.

Photos: Aston Martin (DBX) & Ferrari (Amalfi). 

NZ Pick Up Sales : 2025-26 (Jan-Apr)

The pick up market in NZ is a popular segment and the variety has been growing recently. Models from China have been the reason for the increase in variety. 

The colours below are based on where the brand originated. Blue is the US, pink Asia and yellow Europe. MG and LDV are now Chinese brands but with UK origins. 

For now it seems the legacy brand pick up trucks are still the most popular and not being unduly affected by the new entrants. The Ford Ranger has 36.4% of the market as an example of that. 

The =/- column compares four months of 2026 with twelve months of 2025. That's why they they are virtually all negative. With registrations currently running at -70%, a number lower than that gets a green up arrow. 

Data source: NZTA. Photos Ford & Nissan (Ranger & Navara).