07 January 2025

KG Mobility Global Sales : 2024










KG Mobility or Ssangyong as it was formally known delivered 109,424 vehicles in 2024. That's 6% down on the corresponding period of 2023. Things showed signs of picking up late in the year. The company gained a new owner in 2022, the KG Group so what the direction is from here will be interesting.

There have been some issues with the new name as other entities have objected to its use, being an acronym the same as or close to ones already in use. Maybe Ssangyong will have to be reintroduced.

The model names used for various cars is confusing, the same name being partly used with other models over its history. The Rexton Sport pick up is again the top selling model, replacing the Torres SUV which was introduced in 2022 and held the leadership for just one year. 

The E100 SUV is the electric version of the Korando and did well in 2024. The Rexton SUV lost some ground and now accounts for just 8.4% of total sales. The new Actyon SUV has arrived (picture below) and hopefully will add impetus to deliveries. 

Regionally, KGM only differentiates between domestic and export deliveries. In 2024, exports grew 17.5% to 57.5% of all sales, impressive as they were just 18% of the total in 2020. Domestic deliveries dropped 25.7% in 2024.

Data and pictures : KGM.

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