KG Mobility or Ssangyong as it was formally known delivered 73,000 vehicles in the first eight months of 2024. That's 16% down on the corresponding period of 2023. August was down 25%. The company gained a new owner in 2022, the KG Group so what the direction is from here will be interesting.
There have been some issues with the new name as other entities have objected to its use, being an acronym the same as or close to ones already in use. Maybe Ssangyong will have to be reintroduced.
The model names used for various cars is confusing, the same name being partly used with other models over its history. The Rexton Sport pick up is again the top selling model, replacing the Torres SUV which was introduced in 2022 and held the leadership for just one year.
The E100 SUV is the electric version of the Korando and is doing well in 2024. The Rexton SUV lost some ground and now accounts for just 8.2% of total sales. The new Actyon SUV has arrived (picture below) but yet to add much impetus to deliveries.
Regionally, KGM only differentiates between domestic and export deliveries. In 2024, there is a swing toward exports but that seems more to do with a drop in local sales rather than a surge in exports.
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