Lotus Sales : 2025 (Q1-Q3)

Lotus Cars has always been a problem child. The issue hasn't been the product. Far from it. It's been about profitability or the lack of. Current owners are Geely (51%) and Etika Automotive (49%), a Chinese-Malaysian collaboration.

The current range consists of the Eletre and Emeya electric SUV/GT,  made in China. The petrol powered Emira and limited volume electric Evija sports cars, made in the UK. 

To the right we can see the last three years of sales, minus one quarter. Things took off in 2023 and continued through 2024. By 2025, orders had been met and a return to relative normality.

A hybrid version of the Eletre SUV is planned for 2026 and that should noticeably lift sales. A hybrid Emira and a smaller SUV are planned for 2027. 

Now looking at models, or more precisely. the two segments they reside in. Comparing Q1-Q3, the Car/SUV grouping is up from 53% to 72%. Both are down in volume and combined that is -40%. 

The sports car side of the business basically revolves around one model and therefore is going to boom with a new model and then fall away to something more reflective of true demand.

As for regions, China has emerged as the largest for Lotus sales, with 46% of the total. It's also the only region that increased. It would be safe to assume that the Car/SUV models would be the main cars sold there, while the sports cars are the more popular elsewhere. 

Data and photo source: Lotus Cars. 

Photos (from the top). Eletre, Emira, Evija and Emeya.