Ferruccio Lamborghini had a successful business as a tractor manufacturer, and owned a Ferrari and when he complained about a faulty clutch to Enzo Ferrari. Enzo told him to stick to tractors. Instead of sticking to tractors, Ferruccio decided to take on Ferrari.
The fact is Lamborghini has lived under Ferrari's shadow but ownership by VW and being managed by Audi has brought Lamborghini out of the shadow.
Production was down 19% after a 22% increase in 2024. The Urus SUV accounts for an impressive 73% of the meaque's total production The Huracán has been replaced by the Temerario but I kept them separate here. That transition may have affected production volume, but 2026 will clarify matters.
Lamborghin achieved a 24% operating profit margin in 2025, so a downturn in volume doesn't appear at this stage to have done any harm.
Data source: VW Group. Photo source: Netcarshow (Temerario).
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