A car company that low volume and labour intensive needs to charge for the exclusivity and quality. There are only so many people buying such cars and there are several companies vying for the same customers.
To the right are quarterly deliveries for the past four years. They have been very consistent with Q4 always giving an upward spike in volume.
2025 was no exception although the last two quarters were down the most. Aston Martin is focused on a sound business model rather than chasing volume to look good. That's the challenge.
Regions: All the regions are down with Asia/Pacific being the largest amount. China would be the main reason, but relying on that market is increasingly challenging for many reasons. Aston Martin has to deal with tariffs and consumption taxes that exist around the world and these are getting worse, not better.
Every country claims to be a champion of fair trade but for many countries it is nothing more than hypocritical posturing. Sometimes trade has to be regulated to balance the books but at other times manipulated to selfishly generate large trade surpluses. This is something that hurts companies like Aston Martin.
Models: All models had similar falls in volume. 152 units of the Valhalla were delivered in Q4 of 2025 and hopefully a further 500 in 2026. The Vanquish Volante, DBX S, Vantage S and Volante 60th Anniversary models are all now available. The DB12 S is planned for the first half of 2026. Plenty of things happening then.
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