For the first in the series, just click 2000-04
Of the two main car brands in Malaysia, Proton was the main player going into this period but it was being chased by Perodua. In 2006, Proton sold 171,000 cars and Perodua just under 140,000. A year later Proton crashed to 105,000 units and Perodua continued upwards to 155,000. What happened?
Perodua introduced the compact Myvi hatchback in 2005, the same as the Daihatsu Sirion and it was a good car. Roomy, economical and reliable, it took the market by storm and became the top selling model for nine consecutive years. The Vivi city car also came along in 2007.
Proton's Waja and Gen-2 were on the way out so the sudden swing in sales success. Proton hit back with the second generation Persona small car in 2007 (see picture above), compact Saga in 2008 and Exora small MPV. Sales lifted while Perodua's plateaued. Still, Perodua maintained its lead, ending this period 20,000 sales ahead of Proton.
Data Source: Govt of Malaysia. Picture source: Autoevolution.
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