
M-B has two divisions, Car and Van. Here we consider the former. How is it managing in a somewhat volatile environment?To the right, there is a chart showing quarterly wholesale delivery figures. Quarterly volumes don't vary much at all.
In 2024, there were slight decreases except for Q4. In 2025, the three quarters so far have all been down and increasingly so.
M-B divides model deliveries into three main categories, Entry, Core and Top End. The Entry level is where most of the decrease is occuring. As it's the least profitable, not so bad.
The Core is also down with the Top End about the same. The most profitable part of the business holding up well. Again, the best place to have it. Mercedes is moving away from lower priced models to focus on its higher margin cars to increase profitability. I never understood why they went to the lower priced end.
This adds up to an 8% drop in volume so far this year. How are the regions faring? Only the Rest is up.
Germany is about the same, Europe (less Germany) is down ever so slightly at -2% and Asia (less China) -3%. North America is down 10% but the real negative is China. 
This is no surprise, as China has adversely affected German car companies in recent times. In the long term I think it is better to be less reliant on China.
Moving on to electric cars. The chart to the right shows the last seven quarters. They were down 9% in 2024 but up 4% YTD in 2025. 
Planning ahead for this area of the market has not been easy. Their adoption hasn't been as great as expected and has many manufacturers pulling back on how much they commit to this area, both in model development and production levels.
Overall, they are up 4% YTD 2025. Fully electric cars (BEV) are down 13% but plug in hybrids (PHEV) are up 21%, which is quite typical.In conclusion, M-B is in the same situation as many other car makers. Volumes are down and there is a trend to move more up market. Chinese competition has arrived and even premium car makers are cautiously watching developments. 
Data & photos: Mercedes-Benz. For M-B vans, simply click here.


 
 
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