Figures from Thailand often cover all vehicles but here I kept it to passenger cars only which took some time to extract. It's also a bit late for 2024 but I've been spending some time trying to catch up with this sort of time consuming data collation
With the total market down 22% for the year, few managed to increase their volume. As the Diff column here is measuring market share, there is some green colour to reflect that. Improving your share in a depressed market is an important achievement.
There is import duty to limit imports, which is almost the default setting in Asia when car manufacturing takes places. That means those that manufacture here dominate the market. Toyota has over a third of the market with Honda and Isuzu the other two main brands. The advantage of a Toyota is that it completes your life...apparently.
The figures include pick up trucks, many of which are sold as passenger cars and they are popular. So brands that have pick ups in their range do well. Chinese brands are arriving but I assume to have a strong presence here, they will need to set up assembly plants to avoid the import duty.
Data: DLT Thailand. Photos: Toyota & Ford Thailand.
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