Sales for the Audi brand were down 12% in 2024 after being up 17% in 2023. It appears that a decision was made to pull back on chasing volume as the reduction was consistent across the model range. Selling cars in China was very profitable and not so much anymore. That could have caused a rethink of prioritising profit which has been falling recently.
Regions: The reduction in deliveries is consistent in the four regions below. Europe (40%) and China - Hong Kong (39%) are the two main regions with less than a quarter elsewhere.
Data source: Audi Group.
Models: Again the reduction has been consistent across the model range. The Q5 remained the top selling model with nearly 300,000 sales and 18% of the total. The A6 (both pictures) is popular with 243,000 deliveries and took 15% of the share.
The TT model is at the end of its run out phase, as is the R8. The R8 has a successor model but at this stage not the TT it seems. The B4 L means before market launch models just in case you thought this was an oddly named new car.
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