Lamborghini has sold 10,000 cars over the past two years. I would imagine that is about where they want to be with the current range of three models, one SUV and two sports cars. Maybe they will go a little higher in 2025.
The SUV makes a huge difference even to marques associated with sports cars, provided they capture the essence of the brand. In the case of the Urus, that is the case.
Data & picture source: Audi / Lamborghini.
Regions: Europe and the USA take two thirds of the cars delivered. China isn't an important market which is just as well with its economic downturn. The Other is surprisingly strong with the Gulf States no doubt an important sub-region.
Models: The Urus (picture above) does very well with nearly 5,700 deliveries for the year. The new Revuelto replaces the Aventador with a slight gap in the changeover. The Huracán replacement is arriving soon, known as the Temerario.
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