The Icelandic market isn't big but it has a rural ruggedness and at times harsh conditions. Ideal for vehicles best suited to that and pick ups would without doubt be included among them.
Nearly 700 were sold in 2017 but since then the numbers have been regressing. I'm not sure of the reason but there were still 305 sold during 2024. The Toyota Hilux made up two thirds of the total. Some of the units sold are of the large kind, the RAM 3500 has been very popular for example.
How sales go in 2025 will be interesting.
Picture source: Isband (link click here). Data source: Samgongustofa.
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