The NZ car market is mainly about Japanese cars with Korean offerings not too far behind. European models aren't so popular until the premium segment when they take over. The US is similar to Europe but without the premium success.
Toyota is by far the most popular brand but on a first glance at the list below it may not seem obvious until one notices the depth in the models that do well here. The RAV4 is miles ahead of any other passenger car which helps the cause.
Thanks to the NZTA which is a new source for me. They provide the basic data that creates the picture you see below. It varies slightly from the MIA but is very similar.
You may have noticed there are supposed to be forty models. Well, the last five are classed as light commercials and not passenger cars so see the bottom of the article for the last five.
Data source: NZTA.
Ford has the most popular light truck model with the Ranger, beating off several Japanese brands. It is also the best selling when including passenger cars.
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