Luxury brands listed here are associated with two countries, Italy and the UK. They are doing well, with Maserati, Bentley and Morgan the three that are down and substantially so. There are reasons for this. One is that new models will spike an increase. Another is that in this area of the market, pushing volume is dangerous because even wealthy owners want good residuals if they decide to part with their expensive motor car. Pulling back is at times the prudent course.
Lotus is going through a metamorphic period, moving from a low sports car manufacturer to one having a much broader range of vehicles. Sales are zooming ahead as a result.
The Aston Martin DB12 (below) has lifted that marques sales. Rolls Royce moving into the BEV segment has proved a success so far.
Mclaren has been staying with its sportscar range, despite the success of its competitors as they branch out into SUV/crossover territory. Being idealistic is admirable but it doesn't necessarily pay the bills. If they do one, it has to fit the company's ethos and therein lies the challenge.
Picture sources: Manufacturers.
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