Europe Premium Brands : 2024 (Jan-July)

Which premium brands are lifting sales and which ones are cutting back? Let's find out although there aren't any real surprises. The +/- compares seven months of 2024 with seven months of 2023.

BMW leads the way with nearly 6% of total sales (which include all passenger cars). Sales are up 13% with the X1 the leading model.

Mercedes-Benz also increased but by a marginal 2%. It holds over 5% of the total car market, the GLC is most popular model. 

Audi is pulling back as can be seen but the 7% drop in volume. The A3 is easily the top model with nearly one in five of the brand's sales.

Volvo is well back from the top three but is moving up strongly. The XC40 is the best selling model. 

Tesla rounds out the top five but sales have dropped 12%. The Y contributed 62% of the brand's registrations. 

BMW's MINI is releasing new generation Hatch and Countryman models which for now has hit sales during the transition. They are the two main models.

Land Rover is up 12% with the Range Rover Sport the top selling model. Porsche gained 6% with the Cayenne the most popular. For Lexus, the NX currently leads but the big increase is due to the new LBX which is closing the gap between them. 

For Alfa Romeo, sales have fallen with the Tonale capturing 63% of the brand's sales. Jaguar is up but probably not by the end of the year as it reduces its range of models. The F-Pace accounted for 45% of sales YTD. Polestar and Genesis both dropped by 29%, tha last four making few sales so far this year.