The MINI marque has been in the doldrums for some time now, in terms of units delivered. MINI has been hugely successful since it hit the market in 2001. My take was that BMW was pushing volume too hard and then pulled back. The current level of around 300,000 units is about right for now. Of course, that could change as the brand and the car industry evolves.
The traditional Hatch contributed just over half of all sales. The Countryman comes in at just over a quarter, with the Convertible and Clubman at about 20% when combined.
Data source: BMW Group.
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