Austria / Switzerland Brand Comparison : 2023

Two car markets in the middle of Europe are compared in a brand head to head. Market share is compared and a percentage figure favouring one country appears in that country's side of the charts. Some predictable outcomes and the odd surprise.

Overview: Austria isn't a poor country but Switzerland through various means (some good, others not so) is on another level of affluence.

German brands: VW is the big brand here and it heavily favours Austria to the tune of 25%. It doesn't sound like a game changer but considering the volume involved, yes. 

It effectively pushes the majority of brands into the Swiss side. All the German premium brands are there apart from Opel.  

UK Brands: None make the Austrian side, in part because they are premium anyway. Nevertheless, there is huge disparity for most, Jaguar being the closest to Austria. 

French Brands: Renault and its budget brand Dacia do better in Austria as does Citroën and Peugeot is a marginal case. A win to Austria in this case. 

Japanese brands: Mazda is strongly for Austria, Mitsubishi solidly and Suzuki marginally. The rest are on the other side. 

The rest: Korea is much stronger in Austria but Ssangyong didn't get the memo. The USA is leans to the Swiss and the Italian marques very much. I wonder if the Italian speaking part of the country helped there? 

Summary: VW is extremely popular in Austria while the premium and luxury makes were the other way. The latter was assumed correctly but I thought VW may have been evenly split.