06 August 2023

Austin/Morris Model Sales - Belgium : 1970-74

Thanks to Statbel, I was able to piece together some data from years gone by. It's basically accurate although some of the entries needed deciphering so I believe I got it right. It doesn't quite line up with total figures I've seen elsewhere so that will come down to how they are counted.

The Mini was the main selling model which isn't surprising as it was assembled here. It exceeded 50% of the total each of the years below and sometimes well over that. 

The Allegro model arrived in 1974 so its sales impact in the country was still undetermined. It was assembled in Belgium (150,00 in total) and exported so high hopes were held for its success. It replaced the 1100/1300. 

Although the title says Austin and Morris, in 1973 the name Leyland was mostly - but not entirely - replacing them both in the data source. I don't know if that was simply how they were recording it or if it was reflected on logos on cars. Austin and Morris did duplicate models. Either way, sales were quite strong in Belgium.

Picture source and for all things BL (but too many ads) : AROnline.

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