2022 was a tough year for JLR as they seemed to struggle more than most to get a supply of semiconductors. Logic would dictate that JLR would allocate supply to the models that made the most money and if so the XE, along with Jaguar generally, became the sacrificial lamb.
The XE is still a good car, evidenced by its ongoing success in the competitive Chinese car market. Over 90% of XE sales were there, with the local joint venture partner Chery having success while the rest of the world was starved of product. I was surprised that Germany took more vehicles than Jaguar's home market.
With no new products anytime soon and a production ready XJ in my opinion bizarrely ditched, Jaguar will have to continue with the XE and XF until electric models arrive. The brand is to be fully electric by 2025 and positioned more upmarket.
The data below is from various sources, not from JLR.
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