Toyota's place in the Japanese mind is reverential. It does nothing more than dabble in the Kei class despite it being a third ofall sales. It leaves that to Daihatsu and concentrates on the rest of the market which it takes close to half of. It runs dealerships in groupings, so some models shared across these with some minor variances. The Voxy - Noah - Esquire MPV is a classic case of that.
The top selling combo is the Roomy-Tank mini MPV range (pic above), with 135,000 registrations. The Tank was discontinued in 2020 and all but a few registrations for 2021 were the Roomy. They are supplied by Daihatsu (sold as the Thor) and it also goes to Subaru under the Justy name.
Next the are Voxy-Noah- Esquire range (pic left - 129,000) the Yaris (106,000) and Yaris Cross (104,000). The Alphard - Vellfire large MPV models nearly reached 102,000 sales. The strong sales continue down the list.
The few Kei models are highlighted in yellow and make up just 2% of all registrations. Most are sold as unrelated Pixis models. They are all supplied by Daihatsu apart from the C + Pod, a tiny electric car (picture above on narrow road).
Because the model sales and total figure are not from the same source, I had to include an adjustment at the bottom of the list.
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