29 May 2022

Subaru Model Sales Japan : 2020-21

Subaru is a niche brand in most markets and that's how it is in Japan too. No model sells outstandingly but four do in reasonable numbers for a brand this size. It doesn't do much with Kei cars, just 11% of the total and it seems they are there to have just a presence in that sector.

Total sales were down slightly but mirrored the market as a whole. The oddly named Levorg was the best selling with 25,500 registered through the year. The Forester is close behind (23,000), the XV ironically accounted for 15,000 sales and the Impreza/WRX 11,500.

All three Kei models (shaded yellow below) are sourced from Daihatsu. The Chiffon is the Daihatsu Tanto, Pleo Plus the Mira e:S and the Stella the Daihatsu Move. The Daihatsu Thor is taken into the range and called the Justy but that isn't a Kei model. 

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