26 May 2022

Mitsubishi Model Sales Japan : 2020-21


Mitsubishi has some overseas markets it does very well in but in a domestic market with many brands, it doesn't do well at all. The only good thing is that sales were up 12.8% but the total was down 3.5%. That's an increase of share going up from 1.6 to 1.9%. 

In the chart below the model data is from a different source than the total figure. This year the difference was more than usual, 882 units. It's only 1.3% of the 69,000 registrations and we can still see a clear picture. 

The Kei range is the two eKs and the Town box. Half of its domestic sales are Kei category. As for models supplied by others, the Delica D2 and Town Box come from Suzuki. 

The top two selling models are both eK, the eK Space (top picture) a crossover MPV (17,900 sales) and the eK hatchback (above - 16,200 sales). They are both shared with Nissan but made by Mitsubishi. The D5 MPV (left) accounted for nearly 15,000 registrations.  

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