Registrations for December were +13% but for the year -12%. Figures are distorted by supply issues as we all know so for that reason the result is expected. So let's sift through what is below.
Data source: Volvo.
By Model: The XC60 is the leading model (31.8%), closely followed by the XC40 (27.5%). The XC90 increased its share of the total to 15.8% from 15.5%. The shift toward larger SUVs could be market driven or prioritising during challenging circumstances. 75% of sales are SUVs, the same as last year. In the SUV figure, I didn't include the new C40, which is classified as a crossover. I've put that under the 40 Series in the chart above.
By Region: Europe continues to be of lesser importance as sales are spreading more broadly. China is doing well and the USA narrowly lost out to the rest of the world.
As far as Europe is concerned I can report also a steep price hike for the cars with the phasing out of baseic diesel models (with manual). Volvo might produce less cars, but the revenue might still increase....
ReplyDeleteIndeed, the profit may be higher. I'm doing a piece on the VW Group soon that will show that.
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