19 March 2022

BMW MINI Model Sales : 2021



The MINI brand was up 3% in 2021, after the 16% reduction in volume the previous year. The range is very stable with three of the four models enjoying an increase. The total is down on the record 370,000 of 2017 but a shift away from chasing volume seems to be the reason. It's now settled around the 300,000 unit level.

Where the range will go in future is not something BMW talks about. There has been speculation about the Clubman but nothing is really known outside the company. We do know that the next generation Countryman production is leaving Born in the Netherlands and going to Leipzig, Germany in 2023.

PS. I won't be doing my usual annual coverage of BMW brand model sales due to insufficient detail. 

Data source: BMW group. 

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