Renault India Model Sales : 2012-2021

The Triber

Cracking the Indian market isn't easy with long time leader Maruti Suzuki well established and unbelievably successful. It is hard to get past such success when entering the market especially as Renault was quite late to the party and it was already in full swing.

First, you have to manufacture locally because of the high duty on fully built imported cars. Then you have to design vehicles specifically for this and similar countries. Many of these models will not be seen in more mature markets. 

Renault started manufacturing in 2011 with 1,400 units sold. 2012 was much better with over 35,000 units delivered and 1.3£ of the total market. The Duster SUV was initially the mainstay of the range with limited sales of cars.

By 2016, the Kwid crossover hatch had become the volume model with 80% of all deliveries. The Lodgy MPV was now also part of the range but not well received. The car range was quickly being phased out. Still, a 4.5% share was attained.

The Lodgy was discontinued along with cars and the Captur crossover came and went. With the Duster in decline, the range was being reshaped. Basically, three models were doing the work by 2021. The Triber compact MPV, the aforementioned Kwid and the new Kiger compact crossover. 

With cars, small works in India and now all the range is basically just that. 3.1% of the market isn't much but realistically more established brands have a strong presence and aren't inclined to let go of what they have worked hard for. Renault has taken a small slice of the local market and along with exports has a viable operation by the look of it. 

The Kiger