Assembling data for Lotus is difficult. Their press releases are basically total sales and not much else. Sources don't usually agree either. The data below is collected from numerous sources and is provided to give a glimpse as to where the cars were selling best. Some of the numbers are estimates but always with some rationale behind them.
Selling sports cars below the super luxury level is very difficult and the fact that Lotus exists today is probably due to its engineering expertise as a source of income.
The company is now under Geely and they have plans for the brand. Electrification of the future range of vehicles is obviously the first port of call. An SUV to be built in China is the first step. Apparently, Lotus is aiming to emulate Porsche and expects to rival the range of vehicles it has. Sounds like a plan.
As for 2021, sales figures spell out why what the company has been doing isn't enough. 1,700 vehicles sold even with a 24% increase is far too small to ever make a business case for. Porsche moved away from being a just a sports car company to save itself. Lotus is about to do the same.
If anyone wishes to improve what's below, feel free to leave a comment or contact me by email at rdc1234@gmail.com.
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