Land Rover Global Sales : 2021

Global registrations for the year were 334,600. The better selling models are not that far apart within the range. Most brands have a couple of strong models only. The Evoque was the biggest selling of the range last year but this was challenged in 2021. The new contender is the Defender. It contributed 19% of all registrations, which was 264 units short of the Evoque. 

Supply is the main problem for the company at the moment. Prioritising the more profitable models will surely be the focus until normality returns, whatever that will be and whenever that will occur. 

Regions: North America remains the strongest for Land Rover. There is not much between them mind you. Land Rover is popular across the globe as seen by the solid rest of the world figure. Considering the upheavals of late, Land Rover seems to have allocated stock carefully to maintain the status quo. 

JLR Regions: Adding Jaguar to the mix puts China narrowly ahead as the largest market in 2021. Less than a thousands units behind was North America. Europe passed the UK as you would expect considering the size difference.