For the first nine months of the 2021 calendar year, Jaguar sold 71,863 cars. If you count the i-Pace as an SUV, then they accounted for 65% of sales, saloon cars 28% and the solitary sports car 7%.
The F-Pace sets the pace with 34% of sales, or a third of the total and well up on the 27% of last year. The E-Pace is at 21% of sales, down 2 percentage points from 2020. The i-Pace is down to 10% of the total, the F-Type up to 7%.
With the semiconductor shortage, one can't see a strong end to the year. The more profitable models will be prioritised as the best way to handle the situation in a positive way for the company.