08 October 2021

UK Sales : 2021 (Jan-Sep)

UK registrations for September 2021 were a whopping 34% down. That's 113,000 sales less in one month! For the year so far it's +6% but it's hard to imagine that will remain in positive territory by year's end. The '+/-' column below is comparing market share variance for nine months of 2021 with a full 2020.

For the month the big news is there were no Ford models in the top 10 list. I can't recall that happening before. I've got yearly data going back to the early 1960s and there were always Ford models in the top 10. The Tesla 3 was the best selling passenger car but the way Tesla sends there cars out in batches that can happen. The list was topsy turvy. 

In September, the best selling brands were 1) Toyota (16,940) 2) Kia (16,661) 3) VW (16,434) 4) BMW (15,747) 5) Audi (12,325) 6) Hyundai (12,256) 7) Ford (10,786) 8) Vauxhall (10,619) 9) Nissan (9,880).

Moving on to the YTD figures, VW has easily moved past long-time leader Ford to take the top place in the UK. It seems certain that will be maintained and then it will be a new number one brand for the country. It was 1977 that Ford supplanted BL at number one and has been there since, until 2021. As Ford has a global policy of pulling back on passenger car sales, it was only a matter of when not if. As VW fought to avoid compensating its UK customers for dieselgate, I see the irony in the situation. 

The three over-achieving German premium marques have sold an average of 89,000+ each so far. Audi in particular has done well which I find somewhat baffling. Vauxhall is holding its own, helped in no small measure by the Corsa, which is the best selling model in the UK. 

Less noticeable is Toyota, Kia and Hyundai moving up this list stealthily. The Korean duo doesn't seem to have a  problem acquiring semiconductor chips for their cars. MG is in the top 20 and while Tesla had a good month, it still hasn't cracked that barrier yet.

Data source: SMMT.


  1. Jaguar minus 20%?
    Still on the lose? Even at the home market?
    Can they be that overpriced?

    1. The way I did the stats was focusing on a shift in market share. Jaguar sales were down about 4% but with a 16% lift in sales, gave it a 20% loss of share.
      The policy of the new CEO is to reduce volume and turn Jaguar into a niche brand. I can see why chasing volume for the sake of it isn't wise but I think the new direction may be more extreme than necessary.
      Much of the problem IMO is JLR isn't a company that shares costs with other brands so costs per unit are higher. Audi for example has the VW group to share with and Jaguar doesn't have that. A pity JLR doesn't have a co-operation arrangement for Jaguar to reduce expense.