22 January 2022

Brazil Sales : 2021










After five years of GM being the leading brand, that position has been taken over by VW in 2021. Fiat, Hyundai and Chrysler (Jeep) have all progressed well. GM's drop in volume is substantial due to various issues but has no plans to leave. Ford however ended production at the beginning of the year and registrations are reflecting that decision. 

Mercedes-Benz is ending car production but the effect on sales is yet to be fully felt. Will Audi follow suit? BMW continues with its local assembly and Land Rover is persisting with its low volume operation too. Its overall registrations grew but Jaguar not so (which fully imports). 

Registrations for December were -20% and -4% for 2021 in full. The '+/-' column below is comparing market share variance for 2021 with 2020. For the size of the market, the variety of brands isn't that wide but imports tariffs usually have that effect. 

Point of interest: Electric cars amounted to just under 2,900, up 250 units. Hybrids were just over 32,000, a much better result. Unless there are generous incentives, a satisfactory charging infrastructure and reasonably small distances to travel, then electric cars are a winner. 

Data sources: Anfavea, Abeiva.

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