14 January 2021

Switzerland Premium Comparison : 2018-20

Audi is the third most popular premium brand
so I thought it necessary to give it a plug












Mercedes is the strongest brand name in this segment but BMW/MINI combined is the bets selling. JLR was well down, presumably a policy to improve margin at the expense of moving metal. Alfa Romeo has been steadily declining and the new company that has formed that owns the marque will be moving to sort that out.

Data source: Auto-Schweiz.

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