The brand is mainly for European consumption but has the potential to go further. Well, in a sense it has gone further but under the Renault logo in various countries around the world. Some models have recently become available in New Zealand, sold as Renault cars.
Sales were -29% for 2020, possibly setting an unwanted record. Going back to 2010, only once before has the brand had a minus year and that was only -2%. Two reasons come to mind for this. The Covid virus and the removal of Carlos Ghosn as head honcho of Renault. He pushed volume as a profit strategy. That doesn't always work but it seemed to for him.
The chart below sees the reduction in sales is even across the range, showing this is a move away from volume as a policy. The new model (Spring) is an electric crossover-style car that will be available in the northern hemisphere spring. That said, it seems to have started early.
Data source: Renault Group.
Not only virus, but also the stupid WLTP rules played their role... Europe is becomming so eco that it is heading back to caves...
ReplyDeleteThe WLTP should have been implemented earlier and progressed at a slower pace to allow the industry to absorb the costs and get things in order in a timely way. It has come too late and is now being rushed.
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