09 January 2020

Finland Premium Brand Comparison : 2017-19


Volvo is miles ahead of the other premium marques here, with only Mercedes keeping in touch. The BMW Group passed Audi by virtue of losing less sales. In the chart, the Total row shows percentage change for the % column, but market share for the rest of the numbers in that column.

Years Brands 2019 % 2018 % 2017 %
17 18 19 Total 25,067 -4.6 26,285 -4.8 27,597 21.2
1 1 1 Volvo 9,176 36.6 9,200 35.0 8,903 32.3
2 2 2 Mercedes 6,225 24.8 5,974 22.7 6,420 23.3
4 4 3 BMW Group 4,012 16.0 4,873 18.5 5,284 19.1

BMW 3,757 15.0 4,544 17.3 5,008 18.1
Mini 255 1.0 329 1.3 276 1.0
3 3 4 Audi 3,555 14.2 4,917 18.7 5,599 20.3
7 8 5 Tesla 924 3.7 172 0.7 247 0.9
5 5 6 JLR 553 2.2 468 1.8 525 1.9

Land Rover 311 1.2 242 0.9 279 1.0
Jaguar 242 1.0 226 0.9 246 0.9
6 6 7 Lexus 388 1.5 308 1.2 316 1.1
8 7 8 Porsche 200 0.8 300 1.1 181 0.7
9 9 9 Alfa Romeo 34 0.1 73 0.3 122 0.4

Data source: Autolan Tiedotuskeskus. Picture source: NetCarShow.

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