Cadillac USA Sales : 1980-89

1985 Deville 

Cadillac is the most premium brand within the company. It was for many years the best selling marque in its segment. Could it maintain its place in an increasingly competitive premium market?

1980-1984:

The late 70's were a great time for Cadillac and after a slump in 1980, it regained its sales volumes through the early 1980's.

Deville: The fifth generation large car went from 1977 to 1984. This included the Fleetwood models as well. This was the volume model for the company, taking 60% of all sales.

Eldorado: This was 10th iteration of the model, from 1979 to 1985. It was a 2-door coupé and convertible at this time so never going to be a huge selling car.

Seville: It was a new name for Cadillac, only starting in 1976. This was the second version, from 1980 to 1985. It was a 4-door mid-sized sedan which didn't sell in large numbers.

Cimarron: Cadillac ventured into the compact size executive car with this new model. It seems this was an economy car pretending to be premium one. The public didn't buy it and it did nothing for the Cadillac name.

Model	1984	1983	1982	1981	1980
Deville	195,177	176,003	154,229	138,948	126,151
Eldorado	70,577	71,624	57,263	54,389	52,142
Seville	36,259	33,522	24,029	22,724	34,709
Cimarron	18,014	19,188	13,774	14,604
Total US Sales	320,027	300,337	249,295	230,665	213,002

The arrival of the large Brougham went down pretty well, although it did seem to dent Deville sales. The Allanté was an odd combination of bodies made in Italy and shipped over to the US to be mated to a Cadillac chassis. It was an expensive exercise so it was just as well sales were meager. 

Model	1989	1988	1987	1986	1985
Deville	170,459	160,291	146,174	235,206	187,664
Brougham	39,858	43,670	57,313
Eldorado	30,051	31,199	21,470	24,266	58,310
Seville	23,030	22,439	21,515	21,150	29,034
Allanté	3,276	3,065	2,517
Cimarron	225	5,884	12,295	23,435	23,754
Total US Sales	266,899	266,548	261,284	304,057	298,762

The Brougham

For the 1990-99 period, simply click here.