Cadillac is the most premium brand within the company. It was for many years the best selling marque in its segment. Could it maintain its place in an increasingly competitive premium market?
The late 70's were a great time for Cadillac and after a slump in 1980, it regained its sales volumes through the early 1980's.
Deville: The fifth generation large car went from 1977 to 1984. This included the Fleetwood models as well. This was the volume model for the company, taking 60% of all sales.
Eldorado: This was 10th iteration of the model, from 1979 to 1985. It was a 2-door coupé and convertible at this time so never going to be a huge selling car.
Seville: It was a new name for Cadillac, only starting in 1976. This was the second version, from 1980 to 1985. It was a 4-door mid-sized sedan which didn't sell in large numbers.
Cimarron: Cadillac ventured into the compact size executive car with this new model. It seems this was an economy car pretending to be premium one. The public didn't buy it and it did nothing for the Cadillac name.
|Total US Sales||320,027||300,337||249,295||230,665||213,002|
The arrival of the large Brougham went down pretty well, although it did seem to dent Deville sales. The Allanté was an odd combination of bodies made in Italy and shipped over to the US to be mated to a Cadillac chassis. It was an expensive exercise so it was just as well sales were meager.
|Total US Sales||266,899||266,548||261,284||304,057||298,762|
For the 1990-99 period, simply click here.