25 September 2019

Cadillac USA Sales : 2010-2018

The XT5

The march of the imported premium marques was relentless and Cadillac was moving away from huge barges to cars that were more in line with where modern tastes now wanted. That posed a risk of not measuring up head to head.

2010-2014:

Some models were deleted and the new compact ATS was introduced. Overall. sales were holding up OK but not keeping up with the imported competition. The XTS replaced the poor selling DTS in 2013 but didn't set the sales chart on fire.

Model 2014 2013 2012 2011 2010
SRX 53,578 56,776 57,485 56,905 51,094
CTS 31,115 32,343 46,979 55,042 45,656
ATS 29,890 38,319 7,008

XTS/DTS 24,335 32,578 15,514 11,589 18,640
Escalade 19,482 12,592 12,615 15,079 16,118
Escalade ESV 10,987 7,950 8,083 8,388 8,674
ELR 1,310 6


Escalade EXT 53 1,972 1,934 2,036 2,082
STS
7 164 3,338 4,473
XLR


12 188
Total US Sales 170,750 182,543 149,782 152,389 146,925

2015-19: 

The XT5 took over from the SRX and CT6 was a belated return of the large executive car. The recent addition of the sub-compact SUV named the XT4 is an interesting addition. All this hasn't stopped sales falling and Cadillac is now the sixth best selling marque in its home market. 

Model 2019 2018 2017 2016 2015
XT5/SRX 60,566 68,468 61,624 68,850
Escalade 23,032 22,994 23,604 21,230
XTS 17,729 16,275 22,171 23,112
Escalade ESV 13,000 14,700 15,488 14,691
CTS 11,220 10,344 15,911 19,485
ATS 10,860 13,100 21,505 26,873
CT6 9,669 10,542 9,169
XT4 7,785


ELR
17 534 1,024
Total US Sales 153,861 156,440 170,006 175,265

The XT4 

For the 1980-89 period, just click here.
For the 2000-09 decade, simply click here.

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