The march of the imported premium marques was relentless and Cadillac was moving away from huge barges to cars that were more in line with where modern tastes now wanted. That posed a risk of not measuring up head to head.
Some models were deleted and the new compact ATS was introduced. Overall. sales were holding up OK but not keeping up with the imported competition. The XTS replaced the poor selling DTS in 2013 but didn't set the sales chart on fire.
|Total US Sales||170,750||182,543||149,782||152,389||146,925|
The XT5 took over from the SRX and CT6 was a belated return of the large executive car. The recent addition of the sub-compact SUV named the XT4 is an interesting addition. All this hasn't stopped sales falling and Cadillac is now the sixth best selling marque in its home market.
|Total US Sales||153,861||156,440||170,006||175,265|