Can UK car manufacturing get itself out of the woods? Not soon anyway |
Further down the line, neither Toyota nor Honda had any plans to increase production substantially. GM was toying with reducing or ending its involvement altogether. The MINI plant was fully utilised and there was no way to expand on its present site. The rest are too small to have much impact on volume. You can see my bemusement at the optimism.
So how did it pan out? It's now looking even worse that my assessment. Here are some reasons:
Nissan is pulling back on volume in Europe; presumably they were putting unit sales over margins.
Land Rover decided to take all capacity expansion offshore, including production of new models. The UK was making all models that were later in their life cycle and then pressure on diesel engines in Europe coupled with a sales drop in China left the UK with too much capacity. UK production has to be cut back quite drastically.
Toyota's UK production continues like a rudderless ship, at least from what I can see. The new owner of Opel/Vauxhall PSA has cut back slightly but it could have been worse. The rest are doing OK.
So let's put all of this into some 2018 data. Bear in mind its too early to put production by car maker into figures so we are talking totals here.
Vehicle Production (thousands, so add three zeros):
Domestic v Export + Totals | ||||||||||||
2018 | % | 2017 | % | 2016 | % | 2015 | % | 2014 | % | 2013 | % | |
Passenger Car Production | ||||||||||||
Local | 282 | 19 | 337 | 20 | 373 | 22 | 360 | 23 | 333 | 22 | 308 | 20 |
Export | 1,238 | 81 | 1,335 | 80 | 1,349 | 78 | 1,228 | 77 | 1195 | 78 | 1,201 | 80 |
Total | 1,519 | 1,672 | 1,722 | 1,588 | 1528 | 1,509 | ||||||
CV Production | ||||||||||||
Local | 35 | 41 | 29 | 37 | 39 | 42 | 47 | 50 | 36 | 51 | 40 | 46 |
Export | 50 | 59 | 49 | 63 | 55 | 58 | 47 | 50 | 35 | 49 | 48 | 54 |
Total | 85 | 78 | 94 | 94 | 71 | 88 | ||||||
G Tot | 1,604 | 1,750 | 1,816 | 1,682 | 1599 | 1,597 | ||||||
We can see here growth was increasing up to 2016, a slight dip in 2017 and that accelerated in 2018. 150,000 units of passenger car production disappeared in 2018! Commercial vehicles actually did a little better, but the tiny numbers had little impact.
80% of UK production is exported. That sounds good and that does prove there is demand for UK made vehicles abroad. What makes it sound better is the apathy by locals. What do I mean?
It was in 1978 that UK passenger car production for the domestic pc market fell below 50% of sales for the first time and it has never gone back over the half way point since. UK pc production destined for home consumption has now reached a pitiful 11.9% in 2018. With no stomach for supporting 'UK made' at home, the industry has become almost totally reliant on exports.
Engine Production (thousands, so again add three zeros):
Engine Production / Domestic v Export + Totals | ||||||||||||
2018 | % | 2017 | % | 2016 | % | 2015 | % | 2014 | % | 2013 | % | |
Local | 1,032 | 38 | 1,234 | 45 | 1,125 | 44 | 907 | 38 | 1026 | 40 | 941 | 38 |
Export | 1,683 | 62 | 1,488 | 55 | 1,421 | 56 | 1,487 | 62 | 1527 | 60 | 1,554 | 62 |
G Tot | 2,715 | 2,722 | 2,546 | 2,394 | 2,553 | 2,495 | ||||||
As it turns out, this area has fared better. The domestic / export split is about 40/60, favouring the latter. One would expect a greater percentage of engines for export in 2019 as UK vehicle production continues to decline.
Summary: It would be too easy to blame outside issues for the drop, especially ones that haven't happened yet. Nissan have a policy of cutting back on volume in Europe. JLR got over confident after a run of success and have had a big wake up call. 2019 will see a continued fall in production.
Interesting arguments, but I cant help noticing the tendentious omission of the most obvious factor, namely Brexit. Instead, the article is trying hard to explain the obvious by guessing market explanations. E.g. the sale of Opel has never really been a serious threat (a subsidy-bargaining at best), irrespectively the point of keeping Vauxhall badges on them, or not (the withdrawal of Daewoo certainly pointed the other direction). The article also neglects factors that realised (and should help UK), like the 30% value drop of the GBP, that should make the competitiveness skyrocket. I am curious where the theory comes that Nissan was cutting back volumes. From what I read, Nissan was actually under huge pressure to maintain sales, and is now reported as one of the key factors for the row btw Ghosn and Saikawa.
ReplyDeleteBrexit hasn't happened yet so is of no relevance other than in people's minds. It's being played up by some for political reasons and blamed for everything. It's also a neat cover to avoid having to give the real reasons for decisions that would be less palatable to have to explain.
ReplyDeleteCurrency rates can be helpful, but it's up to the exporter to fully exploit that benefit. Many just take the extra margin in profit it brings and volumes don't change.
As for Nissan cutting back, normally some markets will have gains and others loss. Swings and roundabouts. When virtually every European market drops suddenly and substantially as it has for Nissan, it has to do with company policy change. Almost always it has to do with pulling back on less profitable fleet sales. One of my next articles will touch on this, so stay tuned Zoldfulu.
Yeah right, only in people's mind and not in the large companies strategies. After all why would one prepare for a storm before it actually arrives? :)
DeleteJag's product line is on an unprecedented 5 year expansion path and the exchange rate gava an unprecedented advantage, why wouldnt Jag use it to expand to conquer its competitors market shares? Now it would be the time to establish the market shares of the next few years. Nobody will look for a 3 year old model.
As for the last paragraph, somehow the UK based production is hit really hard, Toyota is not struggling like Nissan or Honda.
Ill be back for your next articles too, but with eyes open :) .
I don't see the issue as a storm, more like possible inclement weather.
ReplyDeleteJaguar's expansion has been due to a much expanded model range. It is therefore product driven.
This latest comment has a sarcastic tone to it. If you cannot disagree with more politeness, it would be better that you desist from commenting here. Thank you.
When you see the staunch brexeteer Dyson (I think you quoted his spirit) fleeing from the ship, you can tell its going to be a real shitstorm...
ReplyDeleteObviously its better to bunk in an offshore country with a trade agreement with the EU than flush yourself on 29 March and be left at the mercy of British and Dutch customs officers...