Swiss / Austria JLR Comparison : 2010-18

These two nations are close in many ways. Even the number of cars sold here is similar, over the past nine years it's 311,800 to 330,600. However, the Swiss do buy more premium cars so this should favour that country. Interestingly Austria started making Jaguar cars recently, the E-Pace and i-Pace.

The data: Switzerland has bought 29,000 LRs and 9,000 Jaguar cars over this time for a toal of 38,000. Austria is about half that number in both instances. Even Jaguar's portion of about 24% is similar. Amazing. Jaguar is now pulling away in 2018 in Austria, to 39% of the JLR total. The locally made E-Pace having an effect.

	Switzerland						Austria
	311,779						330,624
Yr	LR	Jag	JLR	% Jag		Yr	LR	Jag	JLR	% Jag
10	1,488	612	2,100	29.1		10	924	372	1,296	28.7
11	1,803	461	2,264	20.4		11	979	268	1,247	21.5
12	3,789	511	4,300	11.9		12	1,913	300	2,213	13.6
13	3,454	888	4,342	20.5		13	2,068	340	2,408	14.1
14	3,490	621	4,111	15.1		14	1,864	265	2,129	12.4
15	3,800	979	4,779	20.5		15	1,745	407	2,152	18.9
16	3,941	1,791	5,732	31.2		16	2,066	955	3,021	31.6
17	3,546	1,295	4,841	26.8		17	2,257	944	3,201	29.5
18	3,809	1,958	5,767	34.0		18	1,798	1,154	2,952	39.1
Tot	29,120	9,116	38,236	23.8		Tot	15,614	5,005	20,619	24.3
%	1.04	0.32	1.36			%	0.52	0.17	0.69

Summary: There really isn't much to separate these two countries on many levels and with JLR, the closeness continues. Granted, the Swiss have about double the market penetration but as already stated with more premium cars sold there, that is understandable.