Italy Ford vs Opel Model Comparison: 2010-16

Ford and GM Opel are brands that have sold well in Italy. However, they are part of a very competitive area of sales, the mainstream sector. Ford has introduced the Vignale trim option to lift the quality and profit. I'm not if it is meeting Ford's expectations but it does highlight the difficulty of being profitable and maintain volumes to keep factories operating optimally.

Both have lost share of the market since 2010, Ford has lost more. However, Ford Europe is making money and GM decided it couldn't and sold. So let's run over each brand.

Ford: Sales of the Fiesta and Focus have less than halved in the seven years being considered. Despite that, the Fiesta is the dominant model and comfortably outsells the Opel Corsa. SUV types of model have done much better. The brand is less reliant on one model in particular which is good and more profitable.

FORD
Model/Year	2016	2015	2014	2013	2012	2011	2010
FIESTA	43,533	40,285	36,873	33,170	42,049	65,368	97,744
ECOSPORT	17,192	11,923	3,165
C-MAX/GRAND	14,406	13,078	13,376	14,874	16,530	20,110	11,419
FOCUS	14,343	13,964	11,283	12,454	19,012	27,491	29,807
KUGA	11,481	8,797	7,520	6,857	6,878	10,530	12,254
B-MAX/FUSION	8,411	8,729	8,551	9,673	2,919	1,396	6,101
KA	6,545	7,418	6,569	7,515	7,930	14,955	17,270
MONDEO	2,541	2,436	1,261	1,227	1,562	2,957	3,816
S-MAX	2,219	709	1,790	1,488	2,306	3,192	3,345
ALTRI	4,825	2,325	1,718	1,430	1,383	2,141	1,820
TOTALE	125,496	109,664	92,106	88,688	100,569	148,140	183,576
Percentage	6.9%	7.0%	6.8%	6.8%	7.2%	8.5%	9.4%

Opel: These figures are from GM's tenure of ownership. It too have moved away from cars to SUV types of vehicles, the Mokka especially doing well. The large Insignia has crashed but thankfully it was not a huge selling model. it will beinteresting to see what difference PSA ownership will mean.

OPEL
Model/Year	2016	2015	2014	2013	2012	2011	2010
CORSA	30,536	28,106	21,982	21,807	25,550	40,781	51,397
MOKKA	23,832	24,736	18,137	8,525	340
ASTRA	13,103	8,954	10,144	12,221	19,011	30,767	26,692
KARL/AGILA	9,908	5,748	2,466	3,728	5,077	6,624	9,884
MERIVA	6,304	7,495	8,175	9,111	11,672	19,653	17,524
ADAM	6,189	6,427	5,786	4,365
ZAFIRA	2,493	3,304	4,080	5,370	7,690	3,846	5,998
INSIGNIA	2,165	3,251	4,020	3,629	5,769	11,732	12,074
ANTARA	175	587	900	1,456	2,925	2,093	3,335
ALTRI	351	286	284	452	488	60	356
TOTALE	95,056	88,894	75,974	70,664	78,522	115,556	127,260
Percentage	5.2%	5.6%	5.6%	5.4%	5.6%	6.6%	6.5%