VW Germany Sales (Model) : 2010-2016

You have to go back to the mid 1960's to find a time that VW had over 30% market share in Germany. It was eventually during the 1990's when the figure started dipping under 20%. There was an upturn a few years back when 21.8% was achieved - the best since 1989 - but things are on a down again. Of course, these things can be cyclical.

Another thing that intrigues me is the absence of many SUV vehicles. Other car makers have flocked there but VW has been tardy in that area. Also over the decade so far, there hasn't been new models tackling new segments. Still, VW has held its share remarkably well considering those factors.

Now looking at the share of leading models have of total VW sales, comparing 2010 to 2016. The Golf/Jetta 40.9 to 36.1%; Passat 10.8 to 12.3%; Polo 15.8 to 11.0%; Tiguan 6.3% to 9.8%; Touran 7.4 to 8.0%.

Of course, model cycles could affect these figures. However, it is impossible for the Golf to maintain that high figure and it is slowly going down. The Polo has done much worse and that is quite a drop in its share. Does it surprise that the Tiguan is on the rise?

Summary: VW can expect to lose more share yet but not that much as the local buyer in Germany is very supportive of the car industry, despite some fall out from the cheating it got itself into.

MODEL/YR	2010	2011	2012	2013	2014	2015	2016
GOLF/JETTA	251,078	258,059	240,702	244,249	255,984	272,094	236,581
PASSAT	66,496	103,507	89,333	72,048	72,153	97,586	80,900
POLO	96,945	90,720	76,507	68,343	68,103	69,867	72,017
TIGUAN	38,687	45,662	55,615	57,838	61,947	58,978	63,979
TOURAN	45,684	55,416	53,025	46,184	47,801	37,098	52,560
TR'PORTER	36,691	33,555	33,872	32,684	32,290	33,768	40,875
UP/FOX	13,355	11,020	42,990	42,867	40,902	38,877	36,592
CADDY	30,005	37,397	32,331	30,777	30,155	27,468	32,191
BEETLE	2,283	1,357	8,968	15,497	13,862	12,779	14,678
SHARAN	7,696	22,055	17,032	13,906	15,390	18,368	13,433
TOUAREG	7,258	10,438	10,641	9,000	8,958	11,047	7,927
SCIROCCO	9,005	6,900	4,474	3,440	3,016	2,835	1,948
CRAFTER	929	1,025	1,053	816	985	1,026	1,169
PHAETON	1,628	2,388	1,969	1,561	1,699	1,438	141
EOS	5,298	6,342	3,618	2,280	2,160	1,371	36
OTHER	770	931	791	700	1,089	1,069	998
TOTAL	613,808	686,772	672,921	642,190	656,494	685,669	656,025
SHARE	21.0%	21.6%	21.8%	21.8%	21.6%	21.4%	19.6%

Data source: KBA.