Netherlands Car Sales By Brand : 2010-14

The current Mitsubishi Outlander PHEV

After a few years where sales rebounded from a poor 2009, things ended up back at the same level by 2014. Micro cars continued to swell the 'other' figure, VW made it ten years at number one and Toyota may have been 2nd in '10 but ended up 7th by '14.

Further down Volvo used the five years wisely, going from 15th to 5th. It's success is based around especially the compact V40 and large V60 models. Mitsubishi jumped from 24th in 2012 to 14th in 2013, an amazing move in any market. The Outlander was the reason and I assume the hybrid model was the driving force. Another environmentally friendly model, the Tesla S 'arrived' in 2013 in a big way.

Some poorer results saw Fiat go from 7th to 13th in three years to 2014, Hyundai exceeded that going from 9th to 19th in just two. Chevroelt was pulled from Europe so that collapse was understandable. Honda had a horror five years in sales, while Daihatsu packed its bags and left.

	Rk	Make	2010	2011	2012	2013	2014
	1	VW	49,304	60,902	60,317	49,901	42,693
	2	Peugeot	39,671	46,026	40,233	30,224	36,940
	3	Renault	33,699	44,538	43,829	37,180	30,510
	4	Opel	35,693	41,201	35,546	23,706	23,432
	5	Volvo	13,537	16,538	16,924	24,440	22,002
	6	Ford	39,375	41,028	35,860	31,813	20,783
	7	Toyota	40,955	35,559	33,778	28,787	20,460
	8	Škoda	16,304	20,651	15,565	12,414	20,238
	9	Citroën	24,908	29,281	25,594	19,438	19,158
	10	Kia	15,539	23,221	27,322	23,446	17,291
	11	Audi	16,089	18,555	21,003	17,721	15,589
	12	BMW	13,794	16,016	18,632	19,004	15,462
	13	Fiat	27,127	29,340	19,023	13,949	14,459
	14	Mitsubishi	5,848	6,700	3,583	12,231	12,044
	15	Mercedes	11,436	11,305	11,269	10,834	11,852
	16	Seat	12,748	18,555	12,657	9,320	11,013
	17	Nissan	11,660	12,031	9,405	6,677	10,908
	18	Suzuki	16,730	16,533	12,518	8,716	8,527
	19	Hyundai	18,003	23,483	21,622	11,142	8,235
	20	Mazda	5,326	4,727	6,144	5,352	5,505
	21	Dacia	5,402	4,627	2,158	3,000	4,375
	22	MINI	3,011	3,973	4,041	3,425	3,675
	23	Lexus	705	2,826	3,920	1,588	1,850
	24	Alfa Romeo	2,738	5,566	3,653	1,817	1,591
	25	Honda	7,231	4,898	2,968	2,016	1,501
	26	Tesla	27	43	26	1,195	1,465
	27	Land Rover	682	928	1,342	1,287	1,445
	28	Porsche	617	730	944	849	1,025
	29	Subaru	904	966	951	701	643
	30	smart	735	877	469	347	463
	31	Jaguar	427	340	341	402	384
	32	Lancia	450	718	831	461	368
	33	Chrysler	922	699	395	177	330
	34	Chevrolet	7,036	9,265	8,407	1,177	152
	35	GM US			323	757
	36	Fisker			140
	37	Daihatsu	2,029	1,003
	38	Saab	530	602
		Others	1,441	1,595	746	1,223	1,467
		Total	482,633	555,846	502,479	416,717	387,835

Data source: RAI Vereniging.

The Tesla S charging ahead on the sales chart