Mexico Car/Light Truck Sales By Brand : 2000-04

The Nissan Tsuru was a no frills budget model. Over 68,000 were sold in 2004

Sales were building and new brands were arriving in numbers. It was assisted by trade liberalisation as best I can tell. GM was now under pressure from an improving Nissan, while VW and Honda were holding sales but losing their share of the market.

The way new brands quickly established themselves with healthy sales I find surprising. Perhaps having so much more variety was new and exciting to buyers. However, getting the dealer network established takes time so that must have been organised with gusto.

		Make	2000	2001	2002	2003	2004
	1	GM	216,658	205,495	230,379	216,998	242,496
	2	Nissan	173,066	190,537	211,252	213,806	234,787
	3	Ford	143,493	160,202	155,786	156,958	177,178
	4	VW	169,111	165,323	159,782	169,235	170,449
	5	Chrysler	111,755	130,449	115,501	99,949	115,744
	6	Honda	24,482	28,276	30,430	29,016	29,667
	7	Renault		3,150	15,386	18,431	24,091
	8	Toyota			3,836	11,829	23,876
	9	Seat		11,843	25,116	22,130	22,704
	10	Peugeot	3,454	6,139	9,148	13,353	16,308
	11	Mitsubishi				3,922	10,647
	12	Mercedes	2,887	3,779	3,424	4,221	6,209
	13	BMW	4,467	6,116	5,506	4,461	5,010
	14	Audi	2,392	3,082	3,625	2,866	3,610
	15	Lincoln/Merc			4,697	4,182	3,393
	16	Volvo	1,399	2,381	2,700	2,721	3,353
	17	MINI			1,545	1,801	1,750
	18	Saab		231	257	898	802
	19	Land Rover	276	760	945	760	800
	20	MG Rover	596			797	775
	21	Jaguar	326	887	1,400	764	659
	22	Porsche	9	185	282	347	452
	23	Alfa Romeo				69	450
	24	smart				141	403
	25	Infiniti			396	205	66
	26	Acura					63
		Total	854,371	918,835	981,393	979,860	1,095,796