Car Sales France By Brand : 1980-84

In the early 1980's sales were growing in france, until 1984 when they hit a speed bump. This was due to government introducing measures to curb increasing external debt. Car sales dropped nearly 13% that year, although Renault did worse with a 23% fall. Reggie had 40.5% share in 1980 but only 31% in 1984. On the other hand, Peugeot had lifted its slice of the pie from 15.7% to 18.1% in the same period. PSA owned Talbot started the period strongly with 5.3% but ended up with a paltry 2.3% as it was now on the way out.

European brands (light blue) dominated the French car scene with a couple of US brands doing well. Japan (salmon) was still struggling to increase their penetration at this time but now they did have a solid following.

Rk	Make	1980	1981	1982	1983	1984
1	Renault	759,312	713,195	804,968	708,713	544,968
2	Peugeot	293,461	256,287	261,394	301,162	317,414
3	Citroën	270,983	260,286	248,975	259,028	224,056
4	Ford	68,426	101,332	132,815	143,521	138,235
5	Fiat	53,147	64,842	83,995	83,139	78,437
6	Opel	32,709	34,000	51,541	77,195	76,456
7	VW	75,727	101,929	100,685	90,859	73,286
8	Talbot	112,776	86,449	109,201	87,957	40,225
9	BLMC	20,690	20,681	32,024	30,447	30,220
10	BMW	17,329	24,521	33,467	33,127	30,220
11	Audi	17,455	20,283	23,725	24,617	24,231
12	Lada	13,069	19,324	23,613	24,134	23,051
13	Alfa Romeo	25,380	24,923	31,761	27,888	20,416
14	Mercedes	14,430	16,258	17,853	18,843	19,008
15	Seat				2,366	17,068
16	Volvo	8,207	9,789	10,897	13,956	15,778
17	Nissan	17,700	13,822	17,726	16,001	14,694
18	Mazda	13,021	12,568	15,383	13,632	14,597
19	Toyota	13,095	10,509	13,515	12,851	12,720
20	Autobianchi	8,452	9,317	9,620	9,404	9,583
21	Lancia	6,801	8,407	7,736	10,428	9,208
22	Honda	8,293	6,649	9,143	8,227	7,667
23	Škoda	1,636	3,892	3,845	5,272	3,790
24	Mitsubishi	2,788	3,213	4,032	3,863	3,505
25	FSO		1,639	1,883	2,024	2,144
26	Zastava	1,370	1,203	759	1,793	1,501
27	Porsche	1,060	1,283	1,538	1,612	1,370
28	Innocenti	4,077	3,060	838	2,190	1,274
29	Saab	179	350	334	806	1,234
30	Matra	3,887	3,551	2,318	1,827	670
	Others	7,742	1,264	906	735	647
	Total	1,873,202	1,834,826	2,056,490	2,017,617	1,757,673

The previous blog in the series was 1974-79.
The next in the series was 1985-89.