Switzerland / Austria Premium Brand Comparison 2014

An Infiniti at the Geneva Show 2014. Sales are growing in Europe

This is the closest sales comparison, with 1:1.01 the difference. Put another way, for every 100 cars sold in Switzerland, 101 were sold in Austria. Despite that, the very different nature of their respective economies means that the comparison is anything but close for premium vehicles. Switzerland is a tax haven of sorts, attracting the wealthy. Many of them buy premium cars.

The charts below are coloured to show which nation buys more of a brand. In this case the yellow shows that all premium and luxury cars are bought in greater number in Switzerland than in Austria. The ratio determines how much.

While the three main German premium brands are the most evenly distributed between nations, only Audi gets anywhere close to an even split. Even having a MINI model made in Austria seemed to make no difference.

	Brand	Austria	Switz	Ratio
	Caterham	2	31	0.06
	Infiniti	12	118	0.10
	Lotus	9	77	0.12
	Maserati	116	731	0.16
	Tesla	136	496	0.27
	Lexus	272	853	0.32
	Porsche	1,049	3,165	0.33
	Jaguar	265	622	0.43
	Volvo	3,100	6,867	0.45
	MINI	2,119	4,463	0.47
	Land Rover	1,870	3,490	0.54
	Alfa Romeo	1,217	2,104	0.58
	KTM	3	5	0.60
	Mercedes	11,712	18,384	0.64
	BMW	15,803	21,144	0.75
	Audi	18,361	20,949	0.88

Luxury cars were even more one sided as the above reason would you lead to conclude. Not one marque could get to half the difference. 

	Brand	Austria	Switz	Ratio
	Rolls Royce	3	49	0.06
	Aston Martin	15	156	0.10
	Ferrari	48	357	0.13
	Lamborghini	18	74	0.24
	Mclaren	13	49	0.27
	Bentley	65	168	0.39
	Morgan	8	19	0.42

Data source: Auto-schweiz and Statistik Austria.

Audi pic: guideautoweb.com

Austria gets close to parity with the Audi brand