Croatia / Serbia Brand Comparison 2014

It's all uphill for Fiat in Croatia, but not so Serbia

Two close nations who have never got on as far as I know. Croatia is the larger market, with the ratio of 1:1.7 or 100 sales in Serbia to 173 in Croatia. Using that difference to find where brands are more popular, yellow signifies greater popularity in Serbia and blue Croatia.

First up, one extreme is how Fiat is massively preferred in Serbia. That isn't surprising considering Fiat has a factory there. In addition, a local brand FAS makes a Fiat under licence and that I have combined with other Fiat sales. At the other extreme, Peugeot and Citroën sell well in Croatia but almost ignored in Serbia. VW is easily the best seller in Croatia but 4th in Serbia. With Lada, Dacia and Škoda all selling in larger numbers in Serbia shows that nation has a stronger leaning to Eastern Europe.

	Brand	Croatia	Serbia	Ratio
	Lada	14	317	0.0
	Fiat	591	2,859	0.2
	Lancia	21	35	0.6
	Dacia	1,018	1,352	0.8
	Jeep	46	60	0.8
	Honda	253	315	0.8
	Škoda	3,315	3,377	1.0
	Hyundai	1,626	1,613	1.0
	Kia	1,218	843	1.4
	Toyota	1,516	995	1.5
	Suzuki	540	329	1.6
	Subaru	46	28	1.6
	Ford	1,754	1,054	1.7
	Chevrolet	217	129	1.7
	Renault	2,147	1,020	2.1
	Nissan	982	380	2.6
	VW	5,472	1,882	2.9
	Mitsubishi	208	70	3.0
	Opel	3,761	1,049	3.6
	Mazda	1,059	263	4.0
	Seat	715	140	5.1
	smart	51	5	10.2
	Peugeot	2,266	153	14.8
	Citroën	1,964	129	15.2

Not many marques to consider for the premium brands. Overall a massive leaning to Croatia, with only two small selling makes in the Serb side. MINI is about even. Mercedes refuses to release sales data for Serbia so I couldn't include that brand. MB does that where it can and I don't get it.

	Brand	Croatia	Serbia	Ratio
	Porsche	24	67	0.4
	Land Rover	34	73	0.5
	MINI	109	63	1.7
	Alfa Romeo	47	25	1.9
	Audi	1,156	588	2.0
	BMW	902	382	2.4
	Volvo	176	72	2.4

Data source: Autonet Croatia and Vrele Gume Serbia.

Peugeot is all at sea in Serbia but on solid ground in Croatia