|The Fiat 132 replaced the fine 125, but not quite as good a car.|
Moving on from the 60's, things became more fluid as brands passed and were in turn overtaken again. Fiat's Autobianchi fell away through the decade, replaced by French brands and Ford. The top share share fell from 72 to 67% as Fiat lost its total dominance of the market. Renault supplanted Alfa Romeo in second while fourth became a sort of musical chairs party game.
|The Fiat 128 was European car of the year in 1970.|
Clearly Italian buyers supported local brands, but pressure was mounting from ever improving foreign makes. Some Fiat models were not as good as their predecessors either, which didn't help.
Below we see the chart, which shows sales in thousands.