05 June 2017

Toyota UK Sales 1980-89 (by model)

The Toyota Camry folks

The 1980's were an unusual period. The 70's had seen consistent growth and 1980 heralded continued increase with a strong 2.3% market share. However, that proved a false dawn as 1981 witnessed a 31.5% drop in sales and share down to 1.6%. Things picked up from there but so did total sales so by 1989, 1.8% was the market penetration.

The Corolla was the main model, often representing over 40% of the total for Toyota. The Carina had fully taken over from the Corona model in the medium segment and the large Camry was introduced during this decade. Toyota sports cars were doing well too.

In summary, the decade started strongly, slumped and thereafter kept up with the total market growth. It hadn't been a great time for Toyota UK, but more a period of consolidation.

Mod/Yr 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989
Corolla 13,620 9,221 10,976 7,593 11,691 15,121 15,943 16,233 17,620 18,936
Carina 6,109 4,578 4,481 2,645 5,561 6,175 7,012 6,598 6,879 8,257
Camry - - - 3,528 3,449 3,128 1,795 4,177 3,596 3,247
MR2 - - - - - 2,116 2,429 2,868 3,159 3,008
Supra - - 293 1,012 1,385 1,442 1,294 1,809 2,056 2,993
Celica 4,483 2,867 3,464 3,715 2,794 1,602 3,004 3,247 3,204 2,643
Spc Cru - - - 894 1,220 857 1,224 1,091 1,535 1,761
L Cruis - 190 331 348 264 322 250 179 952 1,008
Starlet 6,768 4,031 4,646 2,919 2,059 2,320 1,815 1,158 702 555
Tercel - - 878 8,497 4,242 1,639 1,035 909 150 -
Crown 713 499 458 252 37 - - - - -
Cresida 2,429 2,001 2,054 280 - - - - - -
Others 45 18 9 0 0 0 1 0 0 0
Total 34,167 23,405 27,590 31,683 32,702 34,722 35,802 38,269 39,853 42,408

Data source: Toyota UK.
For the 1990-99 period, please click here.
To go to the first in the series, simply click here.

4 comments:

Famous Positive Quotes said...

very nice topic

Great Sayings said...

amazing blog

christoph said...

I have an old toyota :)

RayCee Smith said...

They keep running don't they, Christoph.