Turkey Premium Comparison : 2010-16

Premium cars are proving popular in many nations. They are often outselling cheaper mainstream brand while at the same time making more profit. More recently the most aggressive attack on this segment have been the BAM marques, BMW, Audi and Mercedes Benz. However other car makers are striking back and the competition is heating up. So a look at sales in this decade would be interesting.

First taking the BAM brands out of the equation, how are things shaping up in Turkey? From 2010 to 2016, sales were up 19%. Now individually: Porsche +62% Infiniti +27% Volvo +25% JLR +2% and Rover -9% Jaguar +126% Alfa Romeo -9% and Lexus is new.

Year	2016	2015	2014	2013	2012	2011	2010
Total	8,334	10,616	8,880	8,025	8,511	8,411	6,987
Volvo	4,100	6,939	6,060	5,021	5,247	4,662	3,276
JLR	2,589	1,913	1,259	1,420	1,674	2,307	2,528
Land Rover	2,108	1,577	1,207	1,323	1,590	2,139	2,315
Jaguar	481	336	52	97	84	168	213
Porsche	827	861	588	517	497	442	390
Alfa Romeo	634	847	967	1,030	1,052	898	699
Infiniti	120	43	6	37	41	102	94
Lexus	64	13	-	-	-	-	-

Summary: Porsche and Infiniti grew the most. The surprose was Land Rover that has bristled with increase just about everywhere. The Freelander was well received here and with it's demise, that was part of it anyway. Alfa Romeo has held up better than in most markets.

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Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 120%, due to the BAM brands increasing 141%. that's a huge swing in their favour. The 'Others' took 19% in 2010 but in 2016 just 9%. The BAM marques took 91% of all premium sales in 2016.

Year	2016	2015	2014	2013	2012	2011	2010
Total	91,859	94,188	77,034	65,297	51,966	49,858	41,685
Mercedes	32,666	30,333	23,100	20,023	12,730	12,630	12,300
BMW Group	28,854	32,960	27,245	22,262	17,005	16,753	12,742
BMW	27,166	31,221	26,174	20,705	15,247	15,018	12,034
Mini	1,688	1,739	1,071	1,557	1,758	1,735	708
Audi	22,005	20,279	17,809	14,987	13,720	12,064	9,656
Others	8,334	10,616	8,880	8,025	8,511	8,411	6,987

Summary: The BAM trio are more popular than ever here with Mercedes Benz has increasing the most. The three biggest in 2016 were 1) Mercedes 2) BMW & Mini, 3) Audi.

Text source: RayCee.