First taking the BAM brands out of the equation, how are things shaping up in Germany? From 2010 to 2016, sales were up 790%. Now individually: Infiniti +435%, JLR +223 (LR +246% Jag +175%) Porsche 85%, Volvo +55%, Cadillac 32%, Lexus +20%. Alfa Romeo was the only one going down with a -50%.
Summary: Infiniti, Land Rover and Jaguar grew the most. Overall, a positive situation for marques trying to make headway against a strong local trio.
Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 22%, due to the BAM brands increasing 17%. The 'Others' took a meagre 7.5% in 2010 but pushed against a strong current since to get to 11% in 2016. The BAM marques took a massive 89% of all premium sales in 2016.
Summary: The BAM trio have an enormous share of sales in this area of the market. The only good news for the others is that they are making a little progress. The three BAM marques didn't change planes from 2010 although Audi did pass BMW as a stand alone brand. The three biggest in 2016 were 1) Mercedes 2) BMW & Mini, 3) Audi.
Data source: KBA.
Text source: RayCee.