16 May 2015

Sweden Car Sales By Brand : 1990-94

The 940 came along  in 1990 (Photo Volvo)

The Swedish economy went into a decline and car sales were badly affected. Buyers desert showrooms when confidence is undermined by uncertainty, not to mention the effect of job losses. The peak of 344,000 sales in 1988 was reduced by 1993 to just 124,000. Thereafter sales improved again and quite quickly.

In the period below, Volvo increased its share from 20 to 27%, quite an achievement. Some makes crumbled in this difficult time. It seems Japanese brands did worse that European ones.


Brand 1990 1991 1992 1993 1994

Volvo 47,599 37,904 35,803 33,056 42,757

Ford 23,389 18,597 14,842 12,498 19,012

Saab 19,545 18,151 13,888 12,542 17,979

VW 17,560 14,853 12,726 10,668 13,459

Opel 19,323 12,851 9,553 8,243 10,345

Toyota 15,275 13,383 11,387 8,881 8,172

Audi 10,245 10,223 9,174 5,289 7,205

Renault 5,915 4,989 5,061 3,951 6,564

Peugeot 7,998 6,066 3,247 3,008 4,019

Nissan 10,412 10,363 7,187 4,110 3,289

Mercedes 6,067 3,792 2,749 1,839 3,226

Citroën 3,894 3,047 1,611 2,349 3,214

Mitsubishi 9,058 8,734 6,822 5,409 3,011

Mazda 12,509 10,415 8,434 4,033 2,916

BMW 4,233 2,344 2,017 1,768 2,363

Chrysler 787 815 752 837 1,655

Seat

523 755 1,573

Honda 4,897 2,959 2,537 1,388 1,509

Hyundai 107 2,218 1,137 834 1,204

Subaru 1,344 581 622 472 779

Lada 758 615 541 541 512

Suzuki 2,282 1,243 689 548 468

GM US 1,116 1,438 899 531 400

Fiat 2,285 1,026 1,095 312 365

Alfa Romeo 1,280 613 318 128 113

Daihatsu 1,088 491 214 223 66

Jaguar 140 128 54 49 50

Porsche 163 110 114 30 43

Isuzu 362 93 31


Others 310 246 146 142 107

Total 229,941 188,288 154,173 124,434 156,375

Data source: ABStatistik.

All other articles in the series: 1950-541955-591960-641965-691970-74,
1975-791980-841985-891995-992000-042005-09, and 2010-14.

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